Why You Should Improve Your DVD and Video Game Packaging

Many manufacturers of games are working very hard to produce cool and enticing packaging for their DVDs and CDs. Even so, there are a few who do not even care for this particular aspect. Well, if you're into this business, you should seriously consider improving your packaging's design. There's a very large chance that the DVD or game you produce will be used and kept for a long period of time.

According to a study by the Entertainment Merchant's Association (EMA) and CDSA, or Content Delivery and Storage Association in 2008, buyers of game DVDs and CDs store their entertainment media in their original cases. This study was also conducted by the NPD Group.

The said study also found out that when these people get tired of their video games or DVDs, they don't throw them away or recycle them all the time. They prefer to sell it or give it away.

According to the President/CEO of EMA, consumers look at a home entertainment's packaging case as a vital part of the product and not trash. To them, the casing gives protection to the product, allowing easy identification of the title. They have the artwork that is important to the association of the consumer with the video games' or DVDs' titles.

88% of those who own video games and 89% of DVD owners put their discs in the original cases. On the other hand, 8% of game owners and 5% of those who have DVDs put their media in plastic sleeves, but still put away the original cases.

There's only 5% of video game players and 6% of DVD watchers who either recycle or throw away the cases.

When the time comes when they don't like the title anymore, 24% of gamers and 45% of those who own DVDs give the title away to someone else. On the other hand, 17% (gamers) and 20% (DVDs) just put away the discs for later use.

· The study also showed different interesting things, such as:

· There's unwrapped product in the households of video game and DVD owners.

· An average household with a DVD collection has 114 DVDs.

· There are 48 game titles in an average video game collection.

· There are unopened DVDs in 26% of the household surveyed

· 11% of households have unopened game titles.

If you ever decide to enter the DVD or video game disc printing and duplication business, think of these interesting statistics. It will greatly affect the equipment and disc packaging materials you're going to use. It will also inspire you to be more creative and be more resourceful. After all, you want to make sure that you only give the best to your audiences.

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